HubSpot vs. Zoho: Which One is Better?

23.11.22 04:24 PM By Lauren

Comparison between HubSpot and Zoho

Customer relationship management (CRM) is increasingly essential in an era where customers expect personal experiences every time they make a purchase. Two of the most widely used CRM software are Zoho and HubSpot. The only question now is which CRM tool best suits your business.

 

 

There are many CRM tools available today. Marketers are aware of the challenges. According to a survey 48% of people want easier integration with their stack. 42% said they need better segmentation and targeting tools.

Top CRM solutions we need to work on 

  • It is much easier to integrate tech solutions 
  • Easy access to customer data
  • Connecting solutions more intuitive to my stack
  • Targeting tools and segmentation that are more efficient
  • Better personalisation capabilities
  • More flexibility
  • Capabilities for measuring campaign performance

These are just some of the reasons that you should be aware of. The fact that there are many quality platforms, but not all of them will meet your CRM requirements.

Overview of Zoho & HubSpot 

HubSpot 

HubSpot integrates CRM, sales, marketing, and operations into one platform.

HubSpot offers a free trial
Zoho offers a complete solution. It offers a complete solution. It can provide real-time insights and reports and artificial intelligence for sales. This software is ideal for growing companies as well as large corporations. It is also suitable for many industries, such as retail, insurance, and real estate. It can also be used to automate lead generation via social media.

Zoho also offers a free trial.

Comparison between HubSpot & Zoho 

Campaign Management

HubSpot offers marketers all the tools needed to manage, build, and collaborate on campaigns. You can also identify your audience and set campaign start and end dates. It is possible to create tracking URLs.

You can also set limits on how many emails you send.

Contact Management 

HubSpot's Contact Manager features let you add contacts to your Gmail or Outlook inboxes.

Zoho's contact management tools include omnichannel communication. This allows you to reach customers via multiple channels, such as phone, email, and text.

Automate your Workflow

HubSpot lets you create workflows to automate sales, marketing, and service processes. Next, add enrollment triggers or actions. Next, you can add enrollment triggers and actions.
Zoho Creator is a workflow automation tool. You can create workflows, automate tasks, and share applications with them. You can also publish or monitor workflows.

Zoho lets you create workflows using drag-and-drop motions.

Analytics and Reporting

With HubSpot's powerful reporting tools, you can quickly create customised dashboards and reports that you can share with specific users.

Zoho Analytics, the reporting part of Zoho, allows you to create various types of charts.

HubSpot vs. Zoho Core features Key Takeaways

  • HubSpot & Zoho have similar capabilities in the areas of contact management, workflow automation, reporting, and analysis.
  • The products are very different in terms of lead management and campaign features.

Integrations 

HubSpot offers more than 1,030 integrations via the HubSpot app Marketplace. Gmail Zapier, Google Calendar, and Gmail are just a few of the most used HubSpot integrations.

HubSpot is a searchable and large marketplace for apps.

Zoho integrations vs. HubSpot Key Takeaways

  • HubSpot offers more integrations than Zoho due to the vast number of apps in its App Marketplace.
  • HubSpot outshined Zoho in terms of integrations. However, they share many common features in email marketing and office productivity.

Pricing

HubSpot offers three pricing plans. There are three pricing plans available for HubSpot.

Zoho CRM offers a basic plan for free with basic features. Prices range from $20 to $65 per user per month. These prices vary depending on the functionality required and the number of records and pipelines you need.

HubSpot and Zoho offer forever-free plans that allow small businesses to try the software before they commit to a subscription. It is possible to choose between them if you only require basic CRM features.

Zoho CRM offers affordable pricing on all plans.

HubSpot vs. Zoho Pricing Key Takeaways

  • HubSpot and Zoho offer free versions of their CRM software.
  • HubSpot and Zoho offer low-cost pricing plans to lower-tiered packages. Zoho offers lower prices for more expensive plans.

    HubSpot's drag-and-drop editor makes it easy for you to edit and add elements to any content. These templates include customer journey maps, marketing plan templates, and marketing mix templates. HubSpot also offers assistance with navigating the tool.


    Zoho's tools include drag-and-drop functionality. Zoho also provides online training sessions, user guides, how-to videos and more.

HubSpot Vs. Zoho Easy Of Use Key Takeaways 

  • Zoho, as well as HubSpot, are easy to use thanks to their drag-and-drop functionality.
  • Both offer a variety of resources and training to help users get started
  • HubSpot offers more assistance when navigating the tool, while Zoho provides additional online training sessions. Both are easy to use for those new to CRM software.
  • HubSpot is expensive, while Zoho is more affordable, so the pricing is something to consider when comparing these two products. 

Use Cases

HubSpot works well for small and medium-sized enterprises as well as those that are growing to scale. It has been used by over 10,000 companies, with employees ranging from 1 to 10,000 in various industries.

Zoho is used by over 250,000 companies in more than 180 countries.

HubSpot vs. Zoho Use Cases Key Takeaways: 

  • All sizes of businesses in all industries use Zoho HubSpot.
  • Zoho lets you customize Zoho to suit your business needs and use cases.


HubSpot or Zoho? Which one is better? 

Zoho offers a variety of pricing plans that are more affordable than HubSpot's. Its tools are easy to use and offer online training sessions, user guides, and how-to videos. Over 250,000 companies also use Zoho in more than 180 countries. Zoho also lets users customise the software to suit their needs, making it an excellent choice for businesses of all sizes and industries. Zoho’s onboarding process does involve more steps than HubSpot’s, but once you are up and running, it’s easy to use and manage. With its strong support network and customisation.  Zoho CRM provides a powerful and cost-effective solution for many businesses.  Zoho is an excellent choice for businesses looking for affordable, customisable CRM software.

SME Advantage as Zoho Partner

SME Advantage is an advanced Zoho partner. We can help you set up your Zoho CRM and can customise it according to your needs