Meet the Team Behind Your Success
We’re a tight-knit team of experienced Zoho consultants, developers, and solution architects who are passionate about helping SMEs thrive. Each member of our team brings a wealth of practical knowledge and a genuine commitment to delivering real results through the power of Zoho’s cloud platform.
What sets us apart isn’t just our technical ability - it’s the way we work with you. We take the time to understand your business inside and out, tailoring Zoho-powered solutions that make a meaningful difference. We’re friendly, honest, and always focused on what works best for your business, your people, and your goals.
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Seb Ellson
Managing Director
Jacob Shetty
Client System Architect
Rosie Howe
Key Account Manager
Developers
The Engine Room
Simon Ellson
Chairman
David Egerton
Zoho Consultant
Proud to Be a Zoho Premium Partner
We are proud to be a certified Zoho Premium Partner, a status awarded only to a select group of trusted providers around the world. This means you’re working with a team that:
✅ Has been vetted and recognised by Zoho for exceptional service and technical ability
✅ Has in-depth knowledge of the entire Zoho suite, including Zoho One
✅ Can offer priority access to Zoho support and resources
✅ Delivers proven results through customised, best-practice implementations
As a business, we don’t just implement Zoho - we run entirely on Zoho ourselves. So when we say we understand it inside out, we really mean it.
What This Means for You
Partnering with SME Advantage gives you:
🔹 Access to genuine Zoho expertise
🔹 A strategic roadmap tailored to your business goals
🔹 A flexible, staged implementation process - perfect for growing businesses
🔹 Ongoing training and support so you’re never left on your own
Whether you're just starting your digital journey or ready to scale, we’ll be by your side every step of the way.
3 Simple Steps to Streamline Your Business
Experience the benefits of Zoho in no time.
1
Discovery
At SME Advantage, we help businesses bridge the gap between technology and operations. We don’t just implement software, we craft tailored cloud solutions that drive efficiency, automate processes, and eliminate bottlenecks.
2
Design
We craft a tailored Zoho operational blueprint, mapping out an end-to-end solution for your business. This includes documenting your Standard Operating Procedures (SOPs) ensuring seamless adoption.
3
Implementation
With a clear plan in place, we execute our implementation strategy, delivering a structured timeline and managing every aspect of deployment. Our goal is to ensure a smooth transition, so your business runs more efficiently.
For all of our customers we provide Ongoing Support allowing you to stay ahead with expert training, troubleshooting, and continuous optimisation.
Success Stories
Real Businesses, Real Results
"Our experience working with SME and their partnership with Cognition Learning Group has been transformative for our organisation's digital infrastructure. Their expertise in optimising the Zoho One Suite has streamlined our operations.
I would highly recommend SME to any business looking to maximise their investment in the any of the Zoho applications."
"I have no hesitation in recommending SME Advantage, especially if you are a business that wants to be more successful
David is a professional with a lot of small business experience and plenty of new ideas. David has helped Steering Developments in a number of areas including our online presence, website, marketing and implementation of Zoho CRM supported by SME Advantage. David is currently helping us with our strategy and further use of Zoho.
I have no hesitation in recommending David, especially if you are a business that wants to be more successful."
"The team at SME Advantage have been instrumental in helping develop and grow our CRM & Accounts system to manage our backend tasks as we grow as a business."
"It is an absolute pleasure dealing with Seb, Jacob, Rosie and all at SME. For someone who is not ofay with CRM's, SME really understand what we require and have transformed our business operations.
Thank you so much"
"SME have been brilliant for us, very efficient and understand what we require. Our relationship is only been short but we are already in a lot better position and wouldn't be if it wasn't for SME."
"Fantastic service!"
"I can recommend SME Advantage for any Zoho related projects
I have been running a project with Seb from SME Advantage for a few months now and they have already delivered many of the requirements. Some were quite complicated and involved thinking outside of the box and development, but they have delivered every time.
I can recommend SME Advantage for any Zoho related projects."
“We highly recommend SME for any Zoho development needs you may have. We've worked very closely with Seb and Jacob this year on a number of projects and they're always very friendly, professional and engaging. The Zoho support team are also fab and ensure any queries are followed through with Zoho (who can be a bit slow at responding) efficiently and comprehensively, they won't rest until they have your solution! In a nutshell SME are a very professional company with a great team and we look forward to working with them on more projects in the future”
“We enjoy an excellent relationship with the SME Advantage team. They provide an exceptional service that persistently exceeds our expectations and allows us in turn to deliver an outstanding experience for our own customers.
SME have successfully delivered a number of custom development projects, on time and on budget and have worked hard to meet our evolving needs. They go the extra mile and are a pleasure to work with, so we would recommend them highly to others.”
“We engaged with SME Advantage as we were looking to streamline our processes and simplify our workflows.
After looking at what different options were presented to us, SME Advantage were the best option due to the unique and bespoke customisations that we required.
SME Advantage took the time to understand our business and the brief that was provided and the end platform that resulted has been a total game changer to the way we work.”
