About SME Advantage

We’re driven by a desire to make Zoho One more accessible and affordable for businesses to implement. Zoho One is the game changing software that helps small businesses scale-up by automating office and remote operations, managing your sales and marketing and finances efficiently.   

We are all about automating and empowering growing businesses.

SME Advantage was founded by Seb Ellson and David Egerton. Between them, they have owned, run, worked in and consulted for SME's in the UK and beyond. Seb and David's knowledge and experience of what works (and crucially, what does not) in SME's is crucial to the work SME Advantage does for it's clients.

We have the passion, desire and drive to help other small businesses through the ups and downs on the road to growth that we’ve also faced over the years. Using Zoho One and our considerable skills and knowledge we can show business owners how you grow successfully by leveraging the full power of Zoho One, a suite of over 50 integrated apps to run every aspect of a business efficiently.

We also have a skilled Zoho development team who carry out the implementation work that we task them with. This keep us highly competitive whilst enabling you talk to our local experts. 

Seb Ellson

General Manager

As somebody who has worked exclusively in small and medium-sized businesses throughout my career, I have seen the good, the bad and the ugly when it comes to processes and systems. I'm hugely passionate about helping business owners succeed and achieve their business goals and I love understanding what businesses do and how they operate. I am responsible for business development at SME Advantage and so I love the fact that I get to chat with business owners all day long.

David Egerton

Zoho Consultant

With over 35 years’ experience in software and business development, I’ve helped hundreds of small businesses master their processes and optimise their workflows. What sets me apart is my personal approach, working closely with business owners and their teams to set and achieve goals, identify inefficiencies and use the power of technology to transform their business from within. I’m a pragmatist, always on the look out for a quick win on behalf of my clients, but never at the cost of long term, sustainable success. 

Jacob Shetty

Customer Success Manager

I have been working with Zoho software for the last 8 years or so in a couple of roles and so I couldn't be more confident about it's ability to transform businesses. I am extremely passionate about Zoho's suite of software and I enjoy working with SMEs on a daily basis to help them get the most out of the software.

I have worked in small businesses and run my own businesses and so I know the challenges that are faced by business owners and their teams first hand. 

Nitish Gupta

Head of Software Development

I head up our Software Development Team. My team get involved from the discovery phase of our projects to ensure the best solution for our clients. My team and I have extensive experience in building Zoho environments from the ground up and we also know what works when integrating with third party applications. What my team and I don't know about Zoho, isn't worth knowing!

One-of-a-kind platform.
One-of-a-kind price.

The most comprehensive suite of business applications you can get for such an unbelievable price.

Learn more about the benefits of Zoho One