
Follow-up can be the lifeblood of a successful customer relationship management (CRM) system, and Zoho CRM has become a popular choice for businesses of all sizes in recent years. With its intuitive user interface and robust feature set, it's no wonder why this CRM tool has become such a popular choice. But while Zoho can help you track and manage customer data, it also requires some creative follow-up techniques to maximise success. In this post, we'll take a look at five wacky yet effective follow-up techniques to rock the Zoho CRM boat. From automated emails to interactive surveys, these techniques will help you stay ahead of the competition and ensure you get the most out of your Zoho investment. So, without further ado, let's dive into the five wacky yet effective follow-up techniques to rock the Zoho CRM boat.
1. Use a personalised video message
1. Use a personalised video message

It is a great way to make a personal connection with your customers and is sure to leave a lasting impression. You can easily create a personalised video message using Zoho CRM’s Video Messaging feature. Simply record a video with your webcam or your phone, add a personal message, and click send. Your customer will be delighted to receive a video from you, as it adds the personal touch to the relationship between you both. It also shows that you are invested in the relationship, and that you care enough to take the time to create a video message. It can help to build trust and foster a stronger bond, which can be beneficial for both parties. Ultimately, a video message can be a great way to show your customer that you appreciate their business, and to make them feel valued.
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2. Incorporate a fun meme

Building relationships with customers is about more than just business. You can break the ice and add a little humour to a follow-up message by adding a fun meme. Memes are a great way to bring a little fun into your customer experience and help them feel more connected to your brand. Not only can they make your customers laugh, but the positive emotional response can also help create a better overall experience. This can lead to more positive reactions to your messages, which can result in a higher response rate. And don't forget to include your CRM link within the meme itself for even easier access. This way, customers can quickly find the information they need to take action and respond to your message. Plus, it's a great way to increase customer engagement with your brand and help them stay connected in between campaigns. So, don't forget to include that all-important CRM link in your next meme
3. Ask an intriguing question

Asking an intriguing question can be a great way to get a conversation going and keep your contacts engaged. It could be something simple, like asking what the contact’s favourite type of ice cream is, or a more complicated inquiry about the contact’s experiences with a related industry. By asking your contacts a question, you're showing them that you're interested in finding out more about them and their experiences. Asking a question is also a great way to establish a rapport and strengthen your relationship, as it demonstrates that you're genuinely interested in their opinions and ideas. Additionally, by initiating a conversation with a question, you may be able to uncover any potential opportunities that your contacts may be aware of. Furthermore, this allows you the chance to get to know your contacts better and can possibly result in a more meaningful and beneficial relationship between the two of you. Asking questions is an essential step in building relationships and can be a great way to make a positive impression on your contacts.
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4. Send a personalised gift

It’s always a good idea to send a personalised gift to your customers after they’ve completed a purchase. It doesn’t have to be anything extravagant – a simple gift like a box of chocolates or a handwritten card shows that you care and can make a lasting impression. Personalised gifts are a great way to show your appreciation and build a strong relationship with your customers. Gifts that are tailored to the individual customer's interests and desires demonstrate that you value them and their business. Not only do personalised gifts make your customers feel special, but they also help to create a lasting bond between the business and the customer. Personalised gifts can be anything from small trinkets to more expensive items, depending on your budget. Whether it's a customised mug, a personalised journal, or something more extravagant like a bespoke piece of jewellery, these thoughtful gestures can go a long way in reinforcing your customers loyalty.
5. Create a team challenge

Creating a team challenge is a great way to keep your team engaged with the Zoho CRM system. You can create a challenge for the team to complete certain tasks within a given timeframe. This could be anything from creating a set number of campaigns to reaching certain goals for customer satisfaction. You can even make it a competition between teams or individuals. Whether it's a team-based challenge or an individual challenge, it's a great way to get everyone enthusiastic about using the Zoho CRM system. Team challenges can be as simple as who can input the most data in the shortest amount of time, or who can come up with the most creative uses for the system. You could also set up an individual challenge, such as who can learn the most about the system in the shortest amount of time. This type of challenge could be especially useful when introducing new employees to the Zoho CRM system. You could even make it a team-based challenge, such as who can learn the most about the system in the least amount
In conclusion, follow-up techniques are highly important for success in Zoho CRM. Utilising these wacky yet effective methods can help you get the most out of your CRM and maximise your sales. From utilising automated tasks to creating memorable follow-up emails, these techniques can help you stand out from the competition and make sure your customers keep coming back.